Big Leap https://www.bigleap.com/ SEO, Social Media, Reputation Management & Marketing Automation Fri, 05 Apr 2024 18:58:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Accelerate Growth with Industry-Based SEO & PPC Services https://www.bigleap.com/blog/accelerate-growth-with-industry-based-seo-ppc-services/ Wed, 03 Apr 2024 21:30:29 +0000 https://www.bigleap.com/?p=43990 You want to surpass your competitors and get seen by the right people. SEO and PPC will help you get there, no problem.  But here’s the catch—not every SEO and PPC service provider is the same. It takes research and several conversations to find the right client-agency fit. So, while we have you on

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]]> SGE SEO: What Is It and How Can You Optimize Your Site for Best SGE Results? https://www.bigleap.com/blog/sge-seo-what-is-it-and-how-can-you-optimize-your-site-for-best-sge-results/ Thu, 28 Mar 2024 20:00:36 +0000 https://www.bigleap.com/?p=44183 There have been major advances in AI over the past several decades, but it’s safe to say that before ChatGPT, AI wasn’t on the average person’s radar.  Now that AI-powered technologies have grabbed the general public's interest en masse, tech giants like Microsoft and Google (Alphabet Inc.) are in a race to be the

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]]> Digital Marketing Agency vs. In-House, Freelancer, or AI https://www.bigleap.com/blog/digital-marketing-agency-vs-in-house-freelancer-or-ai/ Mon, 18 Mar 2024 07:34:21 +0000 https://www.bigleap.com/?p=43844 Digital marketing success is a climb, and determining just how to scale that hill is not a decision to take lightly. Should you partner with an agency or build an in-house team? Should you hire freelancers or leverage AI technology? As part of our Finding the Right Client-Agency Fit Series, here’s a peek at

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]]> Marketing Budget Calculator: Determine Your Ideal Digital Marketing Budget https://www.bigleap.com/blog/marketing-budget-calculator-determine-your-ideal-digital-marketing-budget/ Sat, 16 Mar 2024 11:49:19 +0000 https://www.bigleap.com/?p=43849 Establishing the ideal marketing budget for your company can be challenging. Your industry, revenue, expenses, and projected growth all impact the numbers—and that’s before actually planning your marketing strategy! Our experts at Big Leap did extensive research into the main determinants involved in budgeting for a successful digital marketing strategy and developed our marketing

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]]> Understanding the Latest Google Business Profile “Openness” Update & the Impact It Has on Your Business https://www.bigleap.com/blog/understanding-the-latest-google-business-profile-openness-update-the-impact-it-has-on-your-business/ Mon, 11 Mar 2024 10:08:22 +0000 https://www.bigleap.com/?p=43827 In just one year, Google made over 5,000 changes to its search algorithm. Amid the ever-changing world of SEO, the Big Leap team is here to help you stay up-to-date (and sane) on the latest news.  The news we’re discussing today? Google’s openness update.  During our last company meeting, Senior Director of SEO Tyler

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]]> What Are Google Signals and Why Should You Use Them? https://www.bigleap.com/blog/what-are-google-signals-and-why-should-you-use-them/ Wed, 28 Feb 2024 18:08:44 +0000 https://www.bigleap.com/?p=43529 Google Signals are an integration for Google Analytics 4 (GA4) that can help you gather valuable data about people’s online activities. Let’s take a look at Google Signals’ features, how to turn them on (and whether you should or not), and how they can benefit your SEO marketing efforts. https://www.youtube.com/watch?v=KuIbs0mFDSM What Are Google

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]]> ChatGPT for eCommerce: 3 Ways AI Can Boost Your SEO https://www.bigleap.com/blog/chatgpt-for-ecommerce-3-ways-ai-can-boost-your-seo/ Tue, 23 Jan 2024 23:00:13 +0000 https://www.bigleap.com/?p=43401 “Thanks to AI, improving the SEO of your eCommerce website has never been easier.” —Rob Miller, Senior Digital Marketing Specialist and AI Expert If you’ve read Big Leap’s AI policy, then you know we responsibly leverage AI tools as a way to bolster efficiency and performance. One example? Using ChatGPT for eCommerce site efforts. Your team

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]]> Finding the Right Client-Agency Fit Series – Part 1 https://www.bigleap.com/blog/solving-the-dilemma-of-agency-in-house-team-freelancer-or-ai/ Thu, 21 Dec 2023 22:30:32 +0000 https://www.bigleap.com/?p=43019 Join in on the conversation about Client-Agency Fit here on LinkedIn Most companies have had at least one disappointing experience with an agency, and with more and more agencies starting up every day (the number of digital marketing agencies in the U.S. has grown 54% from 2018 to 2023), finding the

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]]> PPC for Contractors: HVAC Professionals, Plumbers, and Roofers https://www.bigleap.com/blog/ppc-for-contractors-hvac-professionals-plumbers-and-roofers/ Mon, 11 Dec 2023 16:44:27 +0000 https://www.bigleap.com/?p=43000 You might have the best HVAC, plumbing, or roofing service out there, but this means nothing if prospective customers can’t find you online. When 71% of businesses have a site, and 81% of consumers conduct online research before converting, online visibility is pivotal to rising above the noise and elevating that bottom line.  One

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]]> How Much Do SEO Packages Cost [and What Do They Include?] https://www.bigleap.com/blog/how-much-do-seo-packages-cost-and-what-do-they-include/ Tue, 05 Dec 2023 22:34:27 +0000 https://www.bigleap.com/?p=42992 So, you’ve researched SEO timelines and the benefits they can offer your business. Now comes the most critical question that’s been weighing on your mind—how much do SEO packages cost in 2024, and what do they include?  Every agency carries its own prices, so we’re here to lay down the costs you’ll get with

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