Digital Marketing Archives | Big Leap https://www.bigleap.com/blog/category/digital-marketing/ SEO, Social Media, Reputation Management & Marketing Automation Fri, 05 Apr 2024 17:01:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Accelerate Growth with Industry-Based SEO & PPC Services https://www.bigleap.com/blog/accelerate-growth-with-industry-based-seo-ppc-services/ Wed, 03 Apr 2024 21:30:29 +0000 https://www.bigleap.com/?p=43990 You want to surpass your competitors and get seen by the right people. SEO and PPC will help you get there, no problem.  But here’s the catch—not every SEO and PPC service provider is the same. It takes research and several conversations to find the right client-agency fit. So, while we have you on

The post Accelerate Growth with Industry-Based SEO & PPC Services appeared first on Big Leap.

]]> Digital Marketing Agency vs. In-House, Freelancer, or AI https://www.bigleap.com/blog/digital-marketing-agency-vs-in-house-freelancer-or-ai/ Mon, 18 Mar 2024 07:34:21 +0000 https://www.bigleap.com/?p=43844 Digital marketing success is a climb, and determining just how to scale that hill is not a decision to take lightly. Should you partner with an agency or build an in-house team? Should you hire freelancers or leverage AI technology? As part of our Finding the Right Client-Agency Fit Series, here’s a peek at

The post Digital Marketing Agency vs. In-House, Freelancer, or AI appeared first on Big Leap.

]]> Marketing Budget Calculator: Determine Your Ideal Digital Marketing Budget https://www.bigleap.com/blog/marketing-budget-calculator-determine-your-ideal-digital-marketing-budget/ Sat, 16 Mar 2024 11:49:19 +0000 https://www.bigleap.com/?p=43849 Establishing the ideal marketing budget for your company can be challenging. Your industry, revenue, expenses, and projected growth all impact the numbers—and that’s before actually planning your marketing strategy! Our experts at Big Leap did extensive research into the main determinants involved in budgeting for a successful digital marketing strategy and developed our marketing

The post Marketing Budget Calculator: Determine Your Ideal Digital Marketing Budget appeared first on Big Leap.

]]> Understanding the Latest Google Business Profile “Openness” Update & the Impact It Has on Your Business https://www.bigleap.com/blog/understanding-the-latest-google-business-profile-openness-update-the-impact-it-has-on-your-business/ Mon, 11 Mar 2024 10:08:22 +0000 https://www.bigleap.com/?p=43827 In just one year, Google made over 5,000 changes to its search algorithm. Amid the ever-changing world of SEO, the Big Leap team is here to help you stay up-to-date (and sane) on the latest news.  The news we’re discussing today? Google’s openness update.  During our last company meeting, Senior Director of SEO Tyler

The post Understanding the Latest Google Business Profile “Openness” Update & the Impact It Has on Your Business appeared first on Big Leap.

]]> What Are Google Signals and Why Should You Use Them? https://www.bigleap.com/blog/what-are-google-signals-and-why-should-you-use-them/ Wed, 28 Feb 2024 18:08:44 +0000 https://www.bigleap.com/?p=43529 Google Signals are an integration for Google Analytics 4 (GA4) that can help you gather valuable data about people’s online activities. Let’s take a look at Google Signals’ features, how to turn them on (and whether you should or not), and how they can benefit your SEO marketing efforts. https://www.youtube.com/watch?v=KuIbs0mFDSM What Are Google

The post What Are Google Signals and Why Should You Use Them? appeared first on Big Leap.

]]> Finding the Right Client-Agency Fit Series – Part 1 https://www.bigleap.com/blog/solving-the-dilemma-of-agency-in-house-team-freelancer-or-ai/ Thu, 21 Dec 2023 22:30:32 +0000 https://www.bigleap.com/?p=43019 Join in on the conversation about Client-Agency Fit here on LinkedIn Most companies have had at least one disappointing experience with an agency, and with more and more agencies starting up every day (the number of digital marketing agencies in the U.S. has grown 54% from 2018 to 2023), finding the

The post Finding the Right Client-Agency Fit Series – Part 1 appeared first on Big Leap.

]]> How a B2B SEO Agency Can Skyrocket Your Enterprise https://www.bigleap.com/blog/how-a-b2b-agency-can-skyrocket-your-enterprise/ Mon, 30 Oct 2023 09:20:20 +0000 https://www.bigleap.com/?p=42418 Enterprise websites are a behemoth to manage. The larger the enterprise, the more complex SEO gets. And when you’ve already occupied all your extremities with day-to-day and long-term strategic matters, managing digital marketing becomes another full-time job.  You need a streamlined digital marketing strategy that:  Considers the unique challenges and objectives of B2B enterprise businesses

The post How a B2B SEO Agency Can Skyrocket Your Enterprise appeared first on Big Leap.

]]> How to Improve Your Email Marketing Open Rates https://www.bigleap.com/blog/how-to-improve-your-email-marketing-open-rates/ Mon, 14 Aug 2023 08:50:15 +0000 https://www.bigleap.com/?p=41447 Is email marketing dead? Of course not! That’s just a rumor some “experts” try to peddle every year with zero foundation for their argument. Instead, there’s plenty of evidence to suggest email marketing is one of the best things you can spend your money on: Email marketing has an average ROI of $36 for

The post How to Improve Your Email Marketing Open Rates appeared first on Big Leap.

]]> The Role of a PPC Specialist: Driving Success Through Paid Advertising https://www.bigleap.com/blog/the-role-of-a-ppc-specialist-driving-success-through-paid-advertising/ Mon, 07 Aug 2023 07:26:10 +0000 https://www.bigleap.com/?p=41499 You’re investing valuable time and resources into your SEO efforts, hoping to experience a boost in search engine rankings and organic traffic. Just one question: Is it working?  In today’s fast-paced digital world, businesses like yours need a way to outpace the competition. As you look closer at your competitive edge, it’s a good

The post The Role of a PPC Specialist: Driving Success Through Paid Advertising appeared first on Big Leap.

]]> Digital Marketing for IT Companies: Your Product Won’t Sell Itself https://www.bigleap.com/blog/digital-marketing-for-it-companies-because-your-product-wont-sell-itself/ Mon, 17 Jul 2023 18:33:16 +0000 https://www.bigleap.com/?p=41377 The web is inundated with informative demos, free trials, and subscription plans. How do you rise above the noise?  Yup, digital marketing for IT Companies. Let’s take a look at a few tech and SaaS stats to get the ball rolling:  B2B companies dedicate 8.8–10.7% of their overall budgets to marketing every year. Organic

The post Digital Marketing for IT Companies: Your Product Won’t Sell Itself appeared first on Big Leap.

]]>