Content Marketing Archives | Big Leap https://www.bigleap.com/blog/category/content-marketing/ SEO, Social Media, Reputation Management & Marketing Automation Thu, 14 Dec 2023 06:09:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 We Stand Firm on Human-Led & AI-Assisted Content: 3 Examples That Illustrate Why https://www.bigleap.com/blog/we-stand-firm-on-human-led-ai-assisted-content-3-examples-that-illustrate-why/ Mon, 06 Nov 2023 18:44:12 +0000 https://www.bigleap.com/?p=42499 We often get clients or prospective clients who ask us what our view is on AI and content. While we absolutely feel AI can be an amazing tool to help make content better, at Big Leap, our policy and belief is that content should be human-led and AI-assisted. Here are a few examples of

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]]> Content Marketing Packages 101: How Much They Cost and What You Get https://www.bigleap.com/blog/content-marketing-packages-101-how-much-they-cost-and-what-you-get-for-your-money/ Mon, 31 Jul 2023 09:22:49 +0000 https://www.bigleap.com/?p=41452 Content marketing can be very effective because it focuses on educating and guiding people deeper into the sales funnel, creating more consistent conversions. In 2020, 73% of B2B marketers had a content marketing strategy.  In 2021, 98% of B2B marketers said their content marketing was at least minimally successful.  The biggest factor contributing to

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]]> Why Taylor Swift Is a Marketing Genius [+ What You Have to Learn From Her] https://www.bigleap.com/blog/why-taylor-swift-is-a-marketing-genius-and-what-you-have-to-learn-from-her/ Thu, 13 Apr 2023 07:50:57 +0000 https://www.bigleap.com/?p=40616 Barbara Walters had it right in 2014—Taylor Swift is the music industry.  Today, she stands tall (5’10, to be exact) as not only one of the most prominent figures in entertainment but the greatest digital marketer of our generation. After releasing 10 studio albums, selling over 50 million copies with 150 million singles, it’s

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]]> Reviewing Your Content Marketing Strategy—What Worked and What Didn’t? https://www.bigleap.com/blog/reviewing-your-content-marketing-strategy-what-worked-and-what-didnt/ Mon, 19 Dec 2022 10:47:35 +0000 https://www.bigleap.com/?p=39854 For years, content marketers and Google have engaged in a fascinating game of cat and mouse. With each new update to their search engine, Google reminds us not to try pleasing their algorithm. Content marketers will retort, “of course!”—focusing on creating great content for the reader. But if you ask any search engine optimization

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]]> Nurture Your Leads the Right Way: 11 Email Marketing Tips for 2023 https://www.bigleap.com/blog/11-email-marketing-tips-for-2023/ Mon, 28 Nov 2022 10:05:16 +0000 https://www.bigleap.com/?p=32565 When 84.3% of consumers check their emails at least once a day, you need to take advantage of this channel. Email marketing is a great way to be right in front of your audience—you get to talk directly to them and provide rich insights and solutions.  80% of professionals believe email marketing boosts

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]]> Is the Helpful Content Update Really Helpful? https://www.bigleap.com/blog/is-the-helpful-content-update-really-helpful/ Fri, 25 Nov 2022 10:20:41 +0000 https://www.bigleap.com/?p=39587 This is not another reaction piece to Google’s Helpful Content Update—we’ve already written one of those. Instead, we’re here to work through the weeds, looking at what this content update means for content marketing moving forward and how you should react moving forward. But first, let’s clarify what this update is not (i.e. anything

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]]> Quality Content: What It Is and 10 Ways to Create It https://www.bigleap.com/blog/quality-content-what-it-is-and-10-ways-to-create-it/ Mon, 14 Nov 2022 13:51:58 +0000 https://www.bigleap.com/?p=37241 Content creation is the lifeblood of any business and digital marketing strategy—it’s a top priority for 80% of marketing professionals. Whether you’re spearheading an SEO strategy to get in front of more prospective customers or building a reputation management strategy to illuminate your good side, you’ve got to have content. It’s the essential communication

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]]> Bolster Your 2023 Strategy: 5 Types of Shareable Content https://www.bigleap.com/blog/bolster-your-2023-strategy-5-types-of-shareable-content-with-case-studies/ Tue, 01 Nov 2022 10:41:31 +0000 https://www.bigleap.com/?p=39491 Yeah, we know…shareable content—pretty broad, right? Well, we have an explanation for what good shareable content entails and five ideas on what it will look like in 2023.  If you’re starting to get your 2023 strategy together, this is for you. Because at the center of a stellar digital marketing strategy lies stellar content—content

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]]> 18 SEO & Digital Marketing Trends to Watch Out For in 2023 https://www.bigleap.com/blog/18-seo-digital-marketing-trends-to-watch-out-for-in-2023/ Mon, 24 Oct 2022 13:16:11 +0000 https://www.bigleap.com/?p=35889 Businesses worldwide are investing in their content marketing strategy, and it’s increasingly clear this is a pivotal medium for global economic growth. Even so, SEO is a rapidly growing and evolving industry, often as unpredictable as Google’s algorithm updates.  (On that note, read how Big Leap salvaged Power Finance Texas’ rankings after said updates.) 

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]]> 20 Ways to Increase Your Revenue in 2023 https://www.bigleap.com/blog/20-ways-to-increase-your-revenue-in-2023/ Mon, 10 Oct 2022 11:40:04 +0000 https://www.bigleap.com/?p=35946 Well, it’s that time of year. On top of the holiday shopping and slightly terrible family events you have on the horizon, you likely have next year’s business strategy on your plate.  The past couple of years were packed with challenges that compelled a lot of teams to rapidly shift their game plan. And

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