Conversion Optimization Archives | Big Leap https://www.bigleap.com/blog/category/conversion-optimization/ SEO, Social Media, Reputation Management & Marketing Automation Thu, 30 Nov 2023 18:36:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 101 Digital Marketing Stats That Will Impact Your Business in 2023 https://www.bigleap.com/blog/101-digital-marketing-stats-that-will-impact-your-business-in-2023/ Mon, 26 Sep 2022 10:01:50 +0000 https://www.bigleap.com/?p=35958 Yup—101. Making data-driven decisions is that important to us. Whatever you decide to pursue in 2023, make sure it’s right for your business. Leaning heavily into data will help you do that.  It’s time again to map out your 2023 marketing plan. The Big Leap team is here to take some of the load

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]]> What Is CRO & Why Your Business Needs It https://www.bigleap.com/blog/what-is-cro-why-your-business-needs-it/ Tue, 26 Apr 2022 11:01:27 +0000 https://www.bigleap.com/?p=37784 Are you floating on cloud nine? Have you been floating on cloud nine because your site has a lot of traffic? Are you optimizing your site for conversions? Do you know CRO and how to boost it? Here’s the thing, you could drive all the traffic in the world to your site, but if

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]]> Here’s How to Tell If You’re Ready for CRO Marketing… https://www.bigleap.com/blog/heres-how-to-tell-if-youre-ready-for-cro-marketing/ Mon, 07 Mar 2022 13:51:21 +0000 https://www.bigleap.com/?p=37146 You’re familiar with the concept of CRO (conversion rate optimization) marketing and the benefits CRO can have on your SEO, right? As a quick recap, these include: 223% increase in ROI 300% higher conversion rate 12x more leads But did you know that CRO marketing isn’t beneficial or even possible on some websites?  CRO

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]]> Want More Traffic and Leads? 7 Ways to Get More Customers with SEO https://www.bigleap.com/blog/want-more-traffic-and-leads-7-ways-to-get-more-customers-with-seo/ Mon, 03 Jan 2022 12:19:01 +0000 https://www.bigleap.com/?p=36178 When you Google something, have you ever thought about how each of your search results is ranked? Why is a certain company ranked first and another company ranked fourth?  It’s not a game of luck; there isn’t a magical SEO god who’s tossing sites into a raffle wheel. Rather, Google carries an algorithm that

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]]> eCommerce Marketing: Tips & Strategies to Help You Get Ahead https://www.bigleap.com/blog/ecommerce-marketing-tips-strategies-to-help-you-get-ahead/ Fri, 24 Sep 2021 14:52:42 +0000 https://www.bigleap.com/?p=35442 The struggle is real in eCommerce. When there are online businesses popping up left and right, how do you break through the noise? How do you turn your customers into loyal followers, despite what the competition might bring? There’s a lot to think about and strategize. But here at Big Leap, we say: Bring

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]]> Getting Started with SaaS PPC: Best Practices & Tips https://www.bigleap.com/blog/getting-started-with-saas-ppc-best-practices-tips/ Thu, 05 Aug 2021 12:00:55 +0000 https://www.bigleap.com/?p=35472 Paid search (PPC) is an effective and valuable marketing tool in today’s online marketplace. With some well-written ads, you can show up above the organic listings to get in front of potential customers.  For SaaS companies, however, you have to think differently about the way paid search works. While the key components are the

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]]> Your Guide to the Marketing Funnel: How to Attract and Convert Leads https://www.bigleap.com/blog/your-essential-guide-to-the-marketing-funnel-how-to-connect-and-convert-leads/ Tue, 27 Apr 2021 11:53:47 +0000 https://www.bigleap.com/?p=33283 Businesses that crush at lead nurturing generate 50% more qualified leads at a 33% lower cost. How’s your lead-nurturing campaign looking? Nurturing isn’t just about answering questions and being nice. It takes a lot of thought, strategy, and creativity to launch an effective campaign that makes people want to stick around for the long

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]]> DIY Digital Marketing: What You Can Do Yourself (and What You Can’t) https://www.bigleap.com/blog/diy-digital-marketing-what-you-can-do-yourself/ Tue, 14 Feb 2017 23:54:58 +0000 https://www.bigleap.com/?p=37065 DIY-ing digital marketing is one of those things that seems like an easy solution, especially when you are tight on funds. It’s also one of those things you will quickly realize is not a one-person project. Have you ever started a home project (for instance, suddenly deciding to finish your basement single-handedly) telling yourself

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]]> How Conversion Rate Optimization and User Experience Intersect https://www.bigleap.com/blog/conversion-rate-optimization-user-experience-intersect/ Thu, 25 Aug 2016 06:00:00 +0000 https://www.bigleap.com/blog/conversion-rate-optimization-user-experience-intersect/ Most digital marketers in the past would only worry about links being built and their rankings. Now this is still important, but Google has said that user experience is becoming a greater part of Google’s algorithm. If a user gets to a site and it’s hard to navigate, or they don’t find what they need

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]]> Optimizely vs. Unbounce: A Side-By-Side Comparison https://www.bigleap.com/blog/optimizely-vs-unbounce-side-side-comparison/ Mon, 22 Aug 2016 06:00:00 +0000 https://www.bigleap.com/blog/optimizely-vs-unbounce-side-side-comparison/ Updated 3/30/21. The world of conversion rate optimization can be so valuable when executed properly, yet so often there is much confusion surrounding it. There are hundreds of tools you can use to get the job done, but for the purpose of this article, I want to focus on two of my favorite CRO

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