Uncategorized Archives | Big Leap https://www.bigleap.com/blog/category/uncategorized/ SEO, Social Media, Reputation Management & Marketing Automation Fri, 15 Mar 2024 19:04:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Marketing Budget Calculator: Determine Your Ideal Digital Marketing Budget https://www.bigleap.com/blog/marketing-budget-calculator-determine-your-ideal-digital-marketing-budget/ Sat, 16 Mar 2024 11:49:19 +0000 https://www.bigleap.com/?p=43849 Establishing the ideal marketing budget for your company can be challenging. Your industry, revenue, expenses, and projected growth all impact the numbers—and that’s before actually planning your marketing strategy! Our experts at Big Leap did extensive research into the main determinants involved in budgeting for a successful digital marketing strategy and developed our marketing

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]]> PPC for Contractors: HVAC Professionals, Plumbers, and Roofers https://www.bigleap.com/blog/ppc-for-contractors-hvac-professionals-plumbers-and-roofers/ Mon, 11 Dec 2023 16:44:27 +0000 https://www.bigleap.com/?p=43000 You might have the best HVAC, plumbing, or roofing service out there, but this means nothing if prospective customers can’t find you online. When 71% of businesses have a site, and 81% of consumers conduct online research before converting, online visibility is pivotal to rising above the noise and elevating that bottom line.  One

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]]> How to Take PPC Lead Generation to the Nth Degree https://www.bigleap.com/blog/how-to-take-ppc-lead-generation-to-the-nth-degree/ Mon, 25 Sep 2023 11:19:18 +0000 https://www.bigleap.com/?p=41919 Pay-per-click (PPC) campaigns perfectly complement SEO because they start driving traffic instantly while you build organic search visibility over time. Companies often run paid campaigns to coincide with professional SEO but soon find it’s a lot easier to get clicks than it is to convert them into sales. If you’re struggling to get the most

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]]> eCommerce Potential: What You Get with a Shopify SEO Services Expert https://www.bigleap.com/blog/maximizing-your-ecommerce-potential-what-do-you-get-with-a-shopify-seo-services-expert/ Mon, 05 Jun 2023 10:23:29 +0000 https://www.bigleap.com/?p=41194 They say we only use 10% of our brains. It’s utter nonsense, of course. Most of us use our entire brains. The jury’s still out when it comes to Congress, but they are notorious for not letting the facts get in the way of a good story. So your brain gets plenty of use,

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]]> 9 PPC Trends to Guide Your 2023 Digital Strategy https://www.bigleap.com/blog/9-ppc-trends-to-guide-your-2023-digital-strategy/ Mon, 12 Sep 2022 16:55:47 +0000 https://www.bigleap.com/?p=38899 If done right, PPC or pay-per-click can help you boost brand awareness and reel in an average ROI of 200%. We’ll let that soak in for a second.  Pay-per-click is unique because it leans on a targeted approach—it helps you aim for specific audiences who type in particular keywords or take certain actions.  This

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]]> Get Noticed: 12 Small Business SEO Marketing Tips https://www.bigleap.com/blog/12-small-business-seo-marketing-tips-to-help-you-get-noticed/ Mon, 08 Aug 2022 12:58:00 +0000 https://www.bigleap.com/?p=38840 A strong SEO campaign can be a game-changer for small and local businesses looking to achieve higher rankings. As many as 46% of all Google searches are local, so tailoring your strategy to capture those searches will drive more traffic to your site.  SEO marketing for a small business is different than for its

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]]> Where Does Social Media Fit in the Marketing Mix? https://www.bigleap.com/blog/where-does-social-media-fit-in-the-marketing-mix-2/ Mon, 25 Jul 2022 12:46:13 +0000 https://www.bigleap.com/?p=38492 It’s time to stop thinking of the “marketing mix” as the 4 P’s. Product, price, placement, and promotion will always matter, but the most flexible of these factors is definitely promotion.  Marketers have more promotional options than ever before, with email, SEO, content marketing, billboards, print materials, events, and many other channels making up

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]]> Speak Up: How Your Workplace Can Thrive by Embracing Conflict https://www.bigleap.com/blog/speak-up-how-your-workplace-can-thrive-by-embracing-conflict/ Wed, 20 Jul 2022 12:04:11 +0000 https://www.bigleap.com/?p=38706 Conflict in the workplace is often ugly and uncomfortable, but it is also unavoidable. So, it’s in your best interest to make the most out of a contentious situation and come to a place of understanding. Big Leap has recently put such methods into practice in our senior leadership meetings. Weeks after agreeing that,

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]]> Google Sitemaps: What They Are and Why You Should Care https://www.bigleap.com/blog/google-sitemaps-why-are-sitemaps-important/ Fri, 22 Apr 2022 11:03:42 +0000 https://www.bigleap.com/?p=37777 Imagine going to a restaurant without a menu. You could ask the waiter what dishes are available, but a menu with a full list of offerings provides a much better dining experience. The same goes for Google sitemaps. Providing detailed information to your site’s critic (Google) will result in better rankings. Could Google’s crawlers

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]]> Big Leap’s Top 29 Partners https://www.bigleap.com/blog/bigleaps-top-29-partners/ Thu, 12 Aug 2021 14:30:11 +0000 https://www.bigleap.com/?p=34676 Welcome to Big Leap’s Top 29 Digital Marketing Partners. Since digital marketing is so broad, it’s imperative to partner with the best of the best. And because we’re not experts in all areas of marketing, we’ve handpicked some of the most talented companies we’ve worked with and wanted to share them with you. From

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