Attracting & Converting Leads, Design, SEO, Content, Speed

Small Business SEO Case Study with McCoy’s Knotty Alder

McCoy's Knotty Alder Cabinets logo

Project Overview

Increase in Lead Gen
Keywords Ranking
Company Size  Small business
Industry Consumer product
Value Provided Rebuilt website, optimized for conversions, and created SEO-friendly content
Project Overview

McCoy’s Knotty Alder Cabinets and Flooring has worked with Big Leap since 2019. However, COVID-19 threw a significant challenge at their business, so they needed a new and proactive strategy to attract leads to their website. 

Unfortunately, their site was incredibly outdated and did not convert well. They wanted a more modernized website that was better optimized for conversions and offered a better user experience. After searching for a marketing partner that could adequately fulfill their needs, they found Big Leap.

Big Leap’s expertise in outreach, link building, and generating organic leads convinced McCoy’s Knotty Alder to start working on their website with us. Find out how Big Leap helped them increase their leads by 60%.

purple on serp

Our Strategy

Our Strategy

While updating a website’s design certainly helps attract new visitors, you have to do more than give it a shiny new look to really generate leads. For this project, Big Leap delivered conversion rate optimization practices and keyword-optimized content on top of McCoy’s Knotty Alder website revamp.

Total Website Revamp

For three months, our in-house design and web development team crafted the new look and theme of McCoy’s Notty Alder’s website. This meant picking a design that is functional while still fitting the client’s business model. We created new images we could incorporate into their website to make the website more eye-catching and user-friendly.

On top of the look, we also restructured the website to be more optimized for conversions. We did this by:

  • Updating the messaging strategy in their CTA buttons
  • Creating a deliberate order of webpages that turn the user experience into a sales funnel

Site Speed Optimization

Nearly 40% of online customers will abandon a website if it takes longer than three seconds to load. Site speed is also a ranking factor for SEO, making it incredibly important for companies to get right.

When updating McCoy’s Knotty Alder’s website, we found that using a new web host, among other tactics, helped increase their site speed and, in turn, help increase their SEO rankings.

Snippet-Targeted Content

To get McCoy’s Knotty Alder more organic leads, they needed something to rank for. Our team of content strategists and writers formulated keyword-rich articles that targeted featured snippets. Getting featured snippets help attract significant leads—they can attract about 8.6% of clicks when in the top spot.

Asking and answering questions is the easiest way to capture a featured snippet, so we wrote articles that ask questions related to their business and customer needs. For example, one of the articles we wrote targeted “how to baby-proof cabinets without handles.”

After we launched the website in July 2020, McCoy’s Knotty Alder saw a 60% increase in lead generation.     


The Results

After we launched the website in July 2020, McCoy’s Knotty Alder saw a 60% increase in lead generation. That led to a 35% increase in organic traffic when compared to 2019.

knotty alder result

We were also successful at landing the featured snippet for “how to baby proof cabinets without handles,” which was just one of the 2,665 keywords McCoy’s Knotty Alder ranked for by the end of 2020.

knotty alder snippet
Discover Opportunity with Big Leap

Whether you need an updated website or a full-fledged digital marketing campaign to bring in new leads, Big Leap has you covered. Our experts will do whatever it takes to ensure you have a satisfactory experience with our service, making sure everything we do is of the highest standard in quality.

If you’d like to learn what Big Leap could do for your company, contact us today for a free quote. We’ll tell you exactly what we can do to help you see the results you’ve been looking for.

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That’s Enough About Us.

Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.

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Increase in Organic Traffic
Increase in Organic Traffic
Increase in Organic Traffic