Keyword Rank, Content Quality, Metadata Optimization

SEO Case Study with KodeKloud

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Project Overview

Increase in Impressions
Increase in Positions on Google
Increase in Clicks
Industry E-Learning, B2C
Value Provided Increase in search rankings and organic traffic
Project Overview

It’s easy to feel like a small pebble in the vast digital space. Especially when you’re a fairly new company, knowing where or how to start establishing your digital footprint can get tricky. Rest assured, with the right SEO team on your side, you can show up online to those who matter most to your business. Online learning platform KodeKloud is a prime example of this.

As a fairly new business, KodeKloud had its online platform up and running. But with no SEO experience, they needed a team with SEO expertise to help them generate organic traffic and show up on search results above their competitors. The KodeKloud team chose Big Leap due to our knowledgeable and creative approach to SEO.

Since our partnership with KodeKloud in March 2022, we established a strategic, data-driven SEO campaign, which earned our client a 19K increase in clicks and 376K increase in impressions. Keep reading to learn more about how KodeKloud bolstered its online visibility and authority.

purple on serp

Our Strategy

Our Strategy

Bolstering our client’s online visibility entailed auditing the search engine results pages (SERPs) to identify areas for improvement. Together, KodeKloud and Big Leap focused on three areas: keyword research, metadata optimization, and content optimization.

Keyword Research

We began performing keyword research for over 30 of their learning course pages. This process entailed: 

  • Assessing what keywords KodeKloud was already ranking for
  • Researching their competitors to evaluate what keywords they were not ranking for or missing
  • Identifying high-value keywords and gauging which course pages were the best fit for those terms

The Big Leap team targeted keywords based on three main factors: 

  • Search intent
  • Monthly volume
  • Potential to compete for page 1 SERP positions

Metadata Optimization

Based on our keyword research findings, our SEO team worked on optimizing KodeKloud’s metadata to implement those key terms. Doing this would help search engines: 

  • Assess the exact search queries our client’s site would be relevant for
  • Use the metadata information for search ranking purposes

Metadata optimizations involved adjusting: 

  • Title tags
  • Headers 
  • Meta Descriptions 

Content Optimization

The Big Leap SEO team then moved on to the most essential part of the SEO strategy—content. Collaborating with our content team, the SEO experts worked on optimizing 10 pages, which encompassed: 

  • Weaving in target keywords into the content and headers
  • Internal linking to provide a better page experience and offer value to users 
  • Adding more content to the pages to offer more value and bolster our client’s overall content quality
“So far, the client is thrilled with the work that we have been doing and is excited about the future. They are quick to respond to our requests and even happy with our initial content writing, which was a concern at first since they are a more technical industry. Thankfully, our writers knocked it out of the park.” -Big Leap Account Manager
They get results, they are ethical, they are transparent. They see what you need to do and partner with you to accomplish your goals. After years of working with them – I trust them completely.
Andy Selcho
Owner of AlphaGraphics, Sandy, UT


The Results

By laying a solid foundation for SEO growth, KodeKloud achieved significant organic growth: 

  • Keywords 
    • KodeKloud started with 55 keywords ranking in the top three positions on Google. After our optimizations, our client earned 13 more keywords in the top three positions, totaling now at 68 keywords. 
    • Overall, KodeKloud now ranks for over 5,200 keywords on Google. This is a 680+ increase since the start of the campaign.
This graph shows the increase in keywords and traffic from January - June 2022. And the traffic cost.
  • Impressions + clicks 
    • Over the six months of the campaign, we saw a 19K increase in clicks and 376K increase in impressions. This totals to 259K clicks and 2.29 million impressions today.
This graph shows the increase in total clicks and total impressions from December 2021 - June 2022
  • SERP position increase: KodeKloud received a total increase of 829 positions on Google.
This rank tracker shows an increase of Google rankings by 829
Amplify Your SEO Success with Big Leap

It doesn’t matter how little or how much experience you have with SEO. Having the right SEO partner by your side can make all the difference. If you’re looking for a digital marketing partner, reach out to Big Leap

We’re happy to discuss your online goals with you and assess if we’re the right agency for your business. In the meantime, be sure to read our other case studies to see what we can achieve for you.  

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That’s Enough About Us.

Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.

Let’s Talk About You.

Increase in Organic Traffic
Increase in Organic Traffic
Increase in Organic Traffic